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Where Are We Now? 3 Mighty Principles of Search Today 
Posted by Kendall Allen on Dec 22, 11:21 AM
Search has been a very trusted friend to the digital marketer for some time now. With its basis in performance and direct response, search, when thoughtfully addressed, comes through for us.
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The Hidden Social Networks Are Most Influential  
Posted by Max Kalehoff on Dec 19, 10:34 AM
If you're a marketer trying to spread an idea through online social networks, you may be better off disregarding people with the greatest number of connections. That's according to Daniel Romero, a scientist at the Center for Applied Mathematics at Cornell University, and HP Labs, who recently sent me his team's latest paper on the online social networks that "truly matter." According to the report, the volume of social network connections a person has is a weak indicator of how prolific a poster someone is. What really matters are actual friends.
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Getting To The Other Side 
Posted by Dave Morgan on Dec 18, 2:41 PM
I have been spending a lot of time thinking and talking about what "getting to the other side" of the recession likely means for media companies. However, the more time that I've spent on this question, the more I've become convinced that there is a critical truth here that is largely inescapable. The most important factor for most media companies in surviving recession will be the condition in which a particular company enters the recession, and the conditions of its particular market segment. For some, even the greatest strategies won't be able to overcome horrific conditions. Here are some examples of elements I think are critical for surviving and thriving during this time.
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My Dad Facebooked Me! 
Posted by Cory Treffiletti on Dec 17, 10:21 AM
Years ago I pretty much gave up trying to explain to my family what I do for a living. I knew they were proud of my accomplishments thus far and that was all that really mattered. Of course, times change. In the last month I've experienced two events that signified the mainstream-ification (if that's a word) of what we do. Finally, what I do makes some sense to my family!
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AOL And Yahoo Should Merge 
Posted by Joe Marchese on Dec 16, 11:48 AM
By merging and integrating their content, social and advertising assets, Yahoo and AOL would be best positioned to face the threat of becoming irrelevant as MySpace, Facebook and other, more social, portal replacements continue to grow. I have pointed out before that Yahoo and AOL both have considerable social assets in the form of members using email, IM, Answers, Fliker, fantasy sports, games and many other properties. But the availability of features within social networks that can replace many of the benefits people get from using Yahoo and AOL's suite of standalone products is a massive threat on the immediate horizon.
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Business Is Personal: A Lens On Value Over Time  
Posted by Kendall Allen on Dec 15, 6:03 PM
Most of us take stock this time of year. At minimum, we generally look straight down the path ahead based on where we feel we are -- and reset our footing. As we do so, the confluence of history, tradition, family life, logistics, commerce and all kinds of forces in the world at large certainly test our personal thresholds for stress.
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