A recent release of a new social media benchmark study of more than 6,000 women by BlogHer, in conjunction with Compass Partners, shows that 36.2 million women actively participate in the blogsophere every week, with 15.1 million publishing and 21.1 million reading and commenting.

Scarborough Research, released its annual Scarborough Newspaper Audience Ratings Report, a comprehensive compendium of the weekly print, weekly website and Integrated Newspaper Audience (combined print and online) ratings for 161 newspapers in 81 Top-Tier markets. As the release points out, “the report is a valuable desktop reference tool on newspaper ratings for those involved in the planning, buying or selling of local media.”

According to the latest email deliverability study from Lyris, Inc. nearly one out of every four permission-based email messages sent to U.S.-based ISPs lands in the junk mail folder. Slightly more than 76 percent of invited email successfully makes it to the inbox.

Nearly one quarter of consumers said their biggest online shopping frustration is purchased items having no resemblance to their image on the Internet. A similar amount indicated the inability to speak to a customer service representative at an online store to address any purchasing questions or concerns was their top headache.

Among the initial findings of a new study, “Exploring the Link Between Customer Care and Brand Reputation in the Age of Social Media,” by the Society for New Communications Research, “… there is a growing group of highly desirable consumers using social media to research companies: 25- to 55-years old, college-educated, earning $100,000+…” said Dr. Ganim Nora Barnes, senior fellow, SNCR.

According to data from Borrell Associates’ fifth annual local online revenue survey, newspaper-owned Web sites maintained a three-to-one lead over other local competitors in advertising market share last year, capturing 26.9 percent of the market.

According to data from Borrell Associates’ fifth annual local online revenue survey, newspaper-owned Web sites maintained a three-to-one lead over other local competitors in advertising market share last year, capturing 26.9 percent of the market.

New research by BabyCenter and the Keller Fay Group, shows that today’s pregnant women and new moms engage in one-third more word of mouth conversations per day than the total public or women, and 60% of conversations among the studied group carry with them a recommendation to buy, try, or consider the brands under discussion.

A new Junta42 Match survey, in conjunction with BtoB magazine, a survey of marketers’ custom content spending habits and industry knowledge, shows that business-to-business marketers are spending 29.4% of their budgets on custom content and custom publishing initiatives.

In a survey, “The Cradle & the Grave,” of 523 e-mail marketers conducted by the e-mail marketing agency eROI, only 30 percent were found to use confirmed double, opt-in as the standard for e-mail list management. About 75% of email marketers provide only one to three ways for subscribers to opt-in, whereas about 4% have more than 10 ways for subscribers to opt-in.