sigh. lots of “perspective” being throw around… only just now broken up by…
“let’s not play slap the carrot here”

“We’re treating this by asking ourselves the question, ‘why is this message better served on your handset than any other place’.” says Scott Kelliher, Director of Mobile Advertising, Virgin Mobile USA.  Take that phrase and put it in the context of YOU and what you’re working on right now.  Why would someone join your community, […]

Man this is hard for these guys.  It’s 4:14PM Pacific Time, the cocktail party is looming, and it’s the end of an intense 2 day conference, and the guys in the panel for Carriers: The New Media Companies are speaking to a pretty sparse room.  Which could be a good thing since these are the […]

As it turns out, Dale Herigstad really is from the future. And he wrapped up his keynote by showing it to us. Dale, who a few years back worked with Steven Spielberg to come up with the “gestural interface” that Tom Cruise uses in “Minority Report,” showed some current gestural interfaces that are actually here […]

Dale Herigstad looks like he’s from the future. Dressed in trademark all-black, with a shock of white hair, he could be a character from a science fiction novel. Dale stepped out of the future this morning, and presented some of it during a keynote at the OMMA Hollywood conference.
Dale, who is the chief creative officer […]

“Good stories don’t come from machines,” said Chuck Porter, co-chairman of Crispin Porter. “If you’re creative and good at it, you probably don’t need to worry about machines.”
For example, CP&B was the agency behind Burger King’s “Whopper Freakout” campaign. It took face-to-face communication, particularly in getting the franchise owners to buy in to the concept.
“The […]

Porter summed up his “Welcome To The Machine” OMMA Hollywood keynote on an upbeat note for the creative’s in the room, reminding everyone that “good stories don’t come from machines.” They come, of course, from agencies like his Crispin Porter + Bogusky. And that’s not something you’re likely to find in any Google algorythms.
“If you’re […]

Most people look at Campaign ’08 in terms of the influence it will have on America’s political agenda, society, and the world at large. Chuck Porter thinks of it in terms of how it will impact advertising.

Porter, the P in Crispin Porter + Bogusky, and this afternoon’s keynoter at OMMA Hollywood, predicted the big boon […]

“EA will never push ads into Harry Potter,” said Shelby Cox, senior director of in-game ads at EA. “It just won’t happen.”

This could help- a whitepaper
blinkx.com/seo.pdf