Optimizing A Lead Generation Marketing Budget In Tough Times
Posted by David Dowhan on Dec 18, 11:18 AM
In 2009, we're all going to hear more talk than ever before about what constitutes "quality" online leads. And there will be plenty of accompanying disagreement about what the word quality means as lead buyers try to squeeze the most out of their pressured budgets.
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Unique URLs Vs. Homepage URLs: The Best Method For Lead-Gen?
Posted by Steven Morvay on Dec 11, 4:45 PM
Choosing the right method for you to achieve and track lead generation all comes down to how rigorous you want to be in assessing results. Are you totally focused on the measurability of the cost to acquire a lead? Is the success of your effort going to rely on a precise ROI goal based on the monetization of those leads?
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How The Recession Makes You Royalty
Posted by Gary Kreissman on Dec 4, 3:02 PM
The classic recession saying is "Cash is king." So if you're an advertiser willing to buy on a CPM basis, you should be getting used to being treated royally by now. And if you're a media firm, well -- life as a vassal is better than no life at all.
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Selling Hope
Posted by David Muhammad on Nov 13, 9:51 AM
"These are perilous economic times" is the incessant media mantra. Indeed, as a country, we are experiencing a perfect economic storm. In this very grim environment, a young, first-term, African-American senator from Illinois had the chutzpah to strategically position and conceptually frame his long-shot run to the White House with the audacity of hope. And he won by a landslide -- so maybe there's something to this hope thing. Hope is defined by Webster's like this: 1) to desire with expectation of obtainment; 2) to expect with confidence. The obvious lesson for marketers and media, along with the folks in the online performance marketing space, is: we are in the hope business.
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1-800-LOST SEM LEADS: How to Attribute 50% More SEM Leads Using 800#'s
Posted by Mike Altieri on Nov 6, 11:26 AM
It's deceptive, really. That lowly toll-free number at the top of your SEM landing site or page. Sure, people call it; you capture leads and on a good day even make some sales. You figure some of those leads and sales are a result of your hard-fought SEM campaign. But how many? How many phone leads can you really attribute directly to your paid SEM efforts versus organic activity, or worse, other offline media traffic that happens to be funneling into the same location? The answer is quite simple. And it requires only a nominal amount of IT attention to know your real ROI from your SEM campaign.
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Now Is The Time To Build Relationships With Your Customers
Posted by Jere Doyle on Oct 31, 11:14 AM
Consumers and businesses are tightening their belts and their budgets, but brand marketers need to look at today's recession economy as an opportunity. Now is the ideal time to ramp up your marketing efforts and build stronger relationships with your customers.
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Water Seeking Its Level: Economic Impact For Online Lead Generation
Posted by Dan Felter on Oct 23, 4:38 PM
Over the last several years we have witnessed a very interesting evolution in the online lead generation space. Internally, we insisted that all of the incentive-based paths, the pre-checked boxes (also called opt-outs, regardless of what the lead-gen provider wants to call them) and other "non-user friendly" methods of generating leads couldn't last. I will be the first to admit, it had/has lasted a lot longer than I expected, albeit not as widespread as it was.
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The Search For A Multichannel Ad Agency
Posted by Shani Reardon on Oct 16, 1:35 PM
Selecting the right advertising agency can be a daunting task, and finding an advertising agency that has expertise in direct marketing across online and offline channels can be even harder. With today's media options, it is no longer as simple as choosing an agency that handles traditional media such as television, print or radio. With the birth of online advertising, the process of choosing an advertising agency has become more and more complicated. Some advertisers have an agency for search, one for display, one for television, one for creative, and so on and so on. It can be a management and campaign success measurement nightmare.
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Why Get Leads If Nobody's Buying?
Posted by Gary Kreissman on Oct 9, 8:15 PM
Americans are in the midst of a slow-motion economic panic as banks, insurance companies and jobs disappear before our eyes. The numbers show how consumer spending continues to decline as confidence wanes. And marketing budgets are being slashed. What works in this ugly climate?
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Search Marketing: DON'T Pardon The Interruption
Posted by Eric Schwartz on Oct 2, 1:42 PM
If you have ever used a search engine in your life, you probably have some sense of knowledge that search engine optimization is now the state of the market when it comes to customer acquisition and online audience development. I've heard that old school lead generation was derived from affiliate networking marketing inventory and revenue sharing models. These days many marketers are seeking additional inventory alternatives to broaden their potential audience.
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