Posted May 9th, 2008 by Diane Mermigas
The reconstruction of the news media in a digital interactive world is starting to look more like the destruction of journalism; the death of intellectual substance in an age of snippets.
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Posted in Diane Mermigas, Trends | 2 Comments »
Posted May 8th, 2008 by Diane Mermigas
The race to monetize and leverage the power of social networks is turning into a stampede, as evidenced by Microsoft’s recently renewed efforts to acquire Facebook in the wake of its failed bid for Yahoo.Many of the biggest and most intriguing niche social networks are in play as a result of the Microsoft-Yahoo merger battle, […]
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Posted in Diane Mermigas | No Comments »
Posted May 7th, 2008 by Diane Mermigas
Everyone loves an underdog-makes-good story, which seems tailor-made for the new digital entertainment marketplace. Marvel Entertainment’s “Iron Man” is the latest example of hit filmmaking outside the studio norm.
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Posted in Diane Mermigas, Distributed Content | 1 Comment »
Posted May 6th, 2008 by Diane Mermigas
The issues and deficiencies that propelled Microsoft to bid for Yahoo are even more urgent after three months of futile negotiations. They will continue to spur the companies to salvage their competitive stance in social networking, online advertising and e-commerce. The consequences of doing nothing –or making a wrong move–could be dire.
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Posted in Diane Mermigas, Interactive | 2 Comments »
Posted May 5th, 2008 by Diane Mermigas
Marketers are more likely than ever to connect with their target customers on interactive platforms and devices. But the effort reaches beyond new product campaigns and so-called media seasons. Correctly done, it spells a continuous payday.
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Posted in Diane Mermigas, Marketing | No Comments »
Posted May 2nd, 2008 by Diane Mermigas
All the fuss over Time Warner Cable breaking away from its corporate parent and Comcast’s continuing efforts to stem basic subscriber losses pale by comparison to the industry’s sleeping time bomb: the nagging absence of a wireless strategy.
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Posted in Diane Mermigas, Wireless | No Comments »
Posted May 2nd, 2008 by Diane Mermigas
All the fuss over Time Warner Cable breaking away from its corporate parent and Comcast’s continuing efforts to stem basic subscriber losses pale by comparison to the industry’s sleeping time bomb: the nagging absence of a wireless strategy.
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Posted in Diane Mermigas, Wireless | No Comments »
Posted May 1st, 2008 by Diane Mermigas
Exploding consumer demand outside the U.S. is key to sustainable media and Internet company growth. It’s basic math: Follow the money and go where the growth is.
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Posted in Diane Mermigas, Trends | No Comments »
Posted April 30th, 2008 by Diane Mermigas
Some on Wall Street and in Hollywood wonder: Can Sumner Redstone afford not to reunite Viacom and CBS? CBS’ core television and radio may not be able to generate new digital revenues fast enough to offset an inevitable revenue fall in 2009.
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Posted in Diane Mermigas, Earnings, Ad Spending | No Comments »
Posted April 29th, 2008 by Diane Mermigas
The uproar over suggestive photos of “Hannah Montana” star Miley Cyrus in Vanity Fair underscores the Walt Disney Co.’s ongoing struggle and success with the lucrative tween audience.
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Posted in Diane Mermigas, Branded Entertainment | 1 Comment »