Some of my clients include the biggest, baddest vertical ad networks in their space. I say this not only as a shameless plug but

Webinars offer great benefits for both you and your customers and prospects, but because they are resource intensive, it’s important to evaluate if they’re appropriate for your business.

Did the title of this post pique your interest? Good. This is a hot topic of conversation.

It’s time we re-framed the concept of “driving traffic” to Web sites. Just what is traffic anyway? Once upon a time, it wasn’t

Georgetown University’s Center for Alcohol Marketing & Youth issued a report that claims youth exposure to alcohol advertising

Though the tech world has embraced social networking with fervency, social sites continue to have growing pains. They have captured

The publishing industry can no longer side-step the impact of the digital world. While some publishers are achieving success with their digital

Later today, we expect that Google will confirm its first foray into delivering a (free?) modeled audience measurement

There’s little question that marketers are under increased pressure to deliver positive results from every dollar of their marketing programs.

There’s little question that marketers are under increased pressure to deliver positive results from every dollar of their marketing programs.